Amuse Society

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About Amuse Society

Amuse is an archetype of beach chic designed for the femme who embraces the untamed effortlessly free attitude of living her days as if on her forever holiday wherever that may be. From collections of ready to wear, beach knits and bikinis, that are undeniably bold and rebelliously sexy, to classic yet trendy chic clothing items for everyday life, Amuse Society offers an extensive collection of stunning pieces perfect for any occasion.

A love for the ocean and bohemian jet-set spirit inspired two friends Mandy Fry and Summer Rapp into launching Amuse Society beach lifestyle brand in 2014. Amuse represents the coveted laid-back style its founders embody, with a twist. Rock ’n’ roll vibes blend seamlessly with a chic beach fashion that creates a signature aesthetic that screams, “That’s so Amuse.” Sharing their contemporary brand with top retailers in over 32 countries, Amuse Society continues to expand their collection of swim, apparel, and accessories to express their love of comfortable and fashionable beachwear. Channeling a “rock muse on a beach holiday”, their swimwear encourages a little adventure with a free-spirited attitude. After all, with Amuse, the journey is the destination.

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Wherever you are in the world, whether you are traveling for leisure, business, family, friends, whatever it may be, Amuse Society’s chic style compliments any occasion. Soaking up the sun on a beautiful sunny day? Shop Amuse Society’s classic and minimal bikinis in soft or bold colors that range from front-tie to ruffled detailing. Amuse Society also offers one-piece bikinis that are simple, yet bold and sexy. These trendy, stunning bikini pieces in your favorite colors are awaiting your dream vacation spot.

As the sun starts to set, a whole night full of adventure and memories begin to unravel. Unravel these unforgettable nights with laughter and confidence in Amuse Society’s chic and boho styles. Whether you feel like wearing something simple, classic, bohemian, chic or casual, Amuse Society has the perfect piece for you! Shop Amuse Society’s head turning maxi dresses in various floral prints from vintage to classic. Amuse Society’s bohemian dresses, above the knees or maxi’s, are detailed with flattering ruffles, front-tie, wraps and more! These details, along with its delicate floral prints bring instant cool girl vibes and is the perfect, comfortable fit for a starry night.  

Amuse Society’s chic style caters to women of all fashion styles. Love a simple yet trendy look? Shop Amuse Society’s affordable edgy, fierce, and comfortable jeans from distressed boyfriend to cropped flare. These trendy pieces can easily be paired with a super cute and comfy tee during the day or with one of Amuse Society’s soft and flattering sweaters for cooler summer nights.

Amuse Society is one of our favorite brands that offers a cool twist on pieces that instantly make you fall in love! Its floral print dresses are easy and comfortable and are made for adventures from island hoping to a night in town! Fall in love with Amuse Society’s bohemian dresses that feature detailing that include adjustable straps, side zippers, ruffles, knots and more! These details allow the pieces to be worn at its highest potential of comfort while still keeping its classic, boho and chic style to it. Amuse Society is a brand that will have you coming back for more. You can easily put together an outfit that brings out the best in you and your style! Its classic style tops pair perfectly with any tone of denim and their bohemian, loose fit, dresses pair perfectly with cute neutral colored pumps or simple flat sandals.

Amuse Society offers the perfect outfit for simple days such as a morning coffee run or longer days traveling through the Mediterranean. This brand allows you to embrace your uniqueness with comfort and style. Shop Amuse Society trendy outfits at any of our small town BitterSweet boutiques in Charlottesville, Lynchburg or Roanoke, VA. Not near any of these boutiques? That’s okay! We’ll bring your favorite pieces to you! Shop online with us from the comfort of your home! Your perfect bohemian outfit is one click away, but don’t forget to complete it with the perfect set of earrings and layered necklace from our website.

Shop Amuse Society and all your favorite designer brands, all at one place! From classic to trendy, boho to edgy, BitterSweet's selection of brands provides a variety of quality and beautiful pieces that belong in your closet! At BitterSweet, we strive to provide something for everyone. When you come into our small town stores or shop online with us, our hope is that you will find everything you need for your wild adventures, everyday occasions, and all the little moments in between.