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The BitterSweet Story

Since 2001, when we opened our doors in a small shop in Charlottesville, Va, we have been striving to provide quality clothing for women of all ages! We pride ourselves on our passion for style, maintaining quality while also keeping up with the latest trends, and our desire to make women feel happy and confident!
Furthermore, we try our best to provide our customers with an array of top designer brands, a variety of styles from the latest trends to classic staple pieces, products at different price points, and a large selection of items to choose from. As a result, we hope our customers have the best shopping experience in stores and online! We are so excited to have launched our online story in early 2018 so we can share the femininity, passion, and adventure we find in our everyday lives that continues to ignite our passion for life and for fashion!

So, who is our BitterSweet Boutique Babe?
The BitterSweet girl is a free spirited adventurer who boldly takes on the world, embracing her uniqueness, and can’t help but express herself through her trendy, boho, and classic style. She isn’t interested in blending in with the crowd, and has decided to follow her own path and embrace her individuality. This girl is open to trying new things and challenges herself to go beyond her comfort zone, embracing risks in the hopes of therefore discovering something rare and electrifying. Furthermore, she is effortlessly confident and passionate about life. The BitterSweet babe is a hardworking student, dreaming of her perfect future with no clue of what’s to come, a women in the workforce, working a 9-5, a mother loving her child, and a girl, still learning about herself.

There is a piece of this girl in all of us, and we are all on the journey toward becoming more confident, more adventurous, and more of the person that we deserve to be. From small daily victories, to unbelievable feats, each day brings us something wonderful. How we choose to live our lives is simply up to us, so why not make it our mission to live our life to our fullest potential?

However, no matter who you are or how you live your life, we believe your style should complement every little facet of what makes you, you. And, style is so much more than a trendy top or a cute pair of distressed mom jeans. Style is about how you carry yourself and how those pieces of clothing make you feel! What’s important is not the future, or last month, what’s important is today. So throw on those jeans that make you feel like you can rule the world, and add a top that makes you feel like you might as well be on vacation in Hawaii, because in the end, nothing is stopping you from achieving anything you want!
Wherever life takes you, we’re here to help you stay true to yourself and we truly believe that your style can have the power to inspire you to do anything. In the end, don’t dress for the job you have, dress for the job you want and don’t settle for anything less.

We do our best to sell something for everyone, and our goal is to provide you with the resources and tools to make you feel bold, happy, and confident. When you come into our small town stores or shop online with us, our hope is that you will find everything you need for your wild adventures, everyday occasions, and all the little moments in between.

XOXO,

BitterSweet

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Shop With Us In-Store

307 Market St SE
Roanoke, VA, 24011

106 E Main St
Charlottesville, VA, 22902

514 5th St
Lynchburg, VA, 24504

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Become an Ambassador
Read our Blog

Help & Info

Shipping
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Shop With Us In-Store

Connect with BitterSweet

Help & Info

Shop With Us In-Store

307 Market St SE
Roanoke, VA, 24011

106 E Main St
Charlottesville, VA, 22902

514 5th St
Lynchburg, VA, 24504

Connect with BitterSweet

Contact Us
Leave a Review
Become an Ambassador
Read our Blog

Help & Info

Shipping
Order Status
Sizing
Policies & Terms
Return Policy
Contact Us

New Arrivals
Clothes
- Dresses
- Rompers & Jumpsuits
- Tops
- Sets
- Bottoms
- Jeans
- Intimates
- Outerwear
- Sale
Swim
Shoes
Accessories
- Jewelry
- Hats
- Scarves
- Bags
- Belts
Beauty
Sale
Blog
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Anklets

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